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InverseFlow Advertising Server
In addition to the features we list on our InverseFlow Advertising Server we also offer the following features as part of our product:
 General Features
- Powerful and easy to use administration panel.
- Support for publishers and multiple websites.
- Multiple ad sizes, including non-standard and custom sizes.
- Password protected access to statistics for advertisers.
- Ultra fast code designed to minimize server load.
- Support for rich media, from server and outside sources.
- Cross-serving capability.
- Automatic campaign deactivation triggers, statistical maximums.
- Move statistics from one area to another.
- One click access to database information.
- Set CPM and CPC rates for one-click access to payment info.
- Generate payment reports for publishers using preset values
- Easy access to password configurations for webmasters.
- Capability to use off-site database servers.
- One simple configuration file to edit.
- Ability to operate an advertising network.
- Multi-purpose advertising codes work on 90% of platforms and web browsers. Featuring multi-layer design, if one layer fails another will kick in (e.g. if iFrames don't work, a Java script stream will. If that fails a text link will be used.)
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Administrator Control Panels
- Admin can view all accounts
- Ability to display information on all campaigns and ads
- Order statistics via any of a half a dozen display methods
- Add new campaigns at the click of a button
- Add new web publishers and web advertisers at the click of a button
- Set weights for advertisements, display an ad more than another ad
- Add rich media creatives
- Upload image creatives for use with rich media creatives
- Track click thrus in rich media creatives using specially encoded URLs
- Use partner URL encoding website to encode link URLs for better compatibility with older web browsers.
- Upload image and/or other types of creatives straight from admin panel
- Security features will only allow registered image files to be uploaded
- View all advertiser information, log into advertiser statistics
- View all web publisher information, log into web publisher statistics
- Generate unique password links for advertisers
- Advertisers can have multiple logins with separate passwords for the same campaign, to provide multiple contacts their own statistics logins.
- Advertisers can also simply have one login for all parties involved.
- Create publisher accounts and set passwords, pay rates, etc.
- Publishers may be paid with a Cost per Click (CPC) model
- Publishers may be paid with a Cost per Impression (CPM) model
- Both standard payment models may be used at the same time for hybrid publishers.
- Create and maintain advertising zones and advertising zone sizes.
- Ad zones may have comments to help distinguish them from each other
- Ad zones may be any size, and they do not require that you use a standard size. Non standard ad sizes are welcome
- Ad zones may be named descriptive names.
- Generate detailed account earnings reports for web publishers, so you know who you owe and what you owe
- Set campaign deactivation triggers, for example:
- Campaigns may be deactivated once XX number of impressions has been reached.
- Campaigns may be deactivated once XX number of click thrus has been reached.
- Randomized, multi-campaign, multi-web publisher and multi-ad zone test rotation feature
- Edit server options from control panel
- Display advertising campaign history database dumps
- Advertising code generation tool
- Generate ad codes specific to publisher account
- Key word filter advertisements for rotation
- Use no-size tag, e.g. no width and height tags will be used in images when the creative is pulled
- Display a specific ad all the time (good for displaying a disabled ad campaign on a specific site
- Select ad to display by zone
- Select web publisher rotation by zone
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Statistics & Reporting
- Filter statistics via advertisement
- Filter statistics via advertiser
- Filter statistics via web publisher or website
- Display CTR figures for advertiser, and campaign
- Display all campaigns for life
- Display active campaigns only
- Display campaign and banner ad information details
- Graph statistics in HTML
- Export statistics to CSV format (comma separated values format)
- Export statistics to Microsoft Excel and Spread Sheet format
- Move statistics between accounts and campaigns with the simple point and click of a button
- Generate campaign summary paragraphs with simple, one sentence descriptions of a campaign and its progress
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Web Publishers
- Web publishers are provided a simple username/password login which they can access their account, view their ad codes and their payment rates/pay outs
- Payments will be reflected in a web publishers account, e.g. once they are paid the balance will be reset to zero.
- Web publishers can click on a campaign ID to view the creative used
- Reporting includes
- Impressions delivered per creative
- Clicks delivered per creative
- CTR reports per creative
- Payment rate CPM
- Payment rate CPC
- How many clicks have been received in total
- How many impressions have been received in total
- Final figures and total payment amount
- Generated ad codes for use on website
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Web Advertisers
- Advertisers are able to have unique campaign logins for various parties. Logins must be generated by the admin using a built in tool
- Advertiser reports contain
- Impressions delivered per web publisher
- Clicks delivered per web publisher
- CTR reports per web publisher
- Impressions delivered per creative
- Clicks delivered per creative
- CTR reports per creative
- How many clicks have been received in total
- How many impressions have been received in total
- Campaign details, including URL linking to and URL creative is being pulled from
- Links to view creative in real time as it would show on publisher website
- Advertiser logins can be created on demand
- Advertiser login URLs can be bookmarked, saving the advertiser the need to type in the campaign ID every time.
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Product ID: 8189-1
Starting @: $144.96
Works on: UNIX, WIN
Made in: PERL, MySQL
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Username: admin
Password: admindemo
Type: Auto Login
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